influence the psychology of persuasion robert b cialdini ph d

Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

Journal of Mariketing Research From the Back Cover Influence, the classic book on persuasion, explains the psychology of why people say 'yes'-and how to apply these understandings. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. (Journal of Social and Clinical Psychology) From the Inside Flap Influence, the classic book on persuasion, explains the psychology of why people say yes-and how to apply these understandings. (Best Sellers Magazine) The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Retailing) This book will strike chords deep in the hearts and psyches of all of us. (Journal of Mariketing Research) Influence should be required reading for all business majors. Review For markters, this book is among the most important books written in the last ten years.

Influence the psychology of persuasion robert b cialdini ph d